5 Reasons You Need to use Direct Mail Marketing More than Ever

A lot of people are worried about the economy these days, and money is tight for a lot of businesses. So how can you market your business and bring in new customers without going broke doing it? The key to advertising success in a tight economy is not to stop advertising but to look for more effective ways to advertise so that you’re not wasting money on ad campaigns that don’t work.

Direct mail marketing has always been effective, but lost popularity with businesses when Internet advertising became trendy. However, more and more businesses are realizing these days that direct mail marketing is still one of the most cost effective marketing tools there is. Here are five reasons that your business should be using custom printed postcards and other direct mail marketing tools to market your business:

1. Postcard marketing makes it easy to track your rate of return – Using custom printed postcards and other direct mail marketing materials makes it easy to code your materials so that you can find out exactly how many new customers found your website as a result of your postcard marketing. That’s something that can be very difficult to do with other types of advertising.

2. With a postcard marketing campaign you don’t have to wait long for a response – Your direct mail marketing campaign will either work within the first week or two or it won’t work at all. If you notice a spike in hits to your website then you’ll know that using postcard marketing is an effective way to advertise your business, and if you don’t see any increased traffic to your website then you’ll know it didn’t work very well. Either way you won’t have to wait to know the result and you’ll know if you should continue doing direct mail advertising or look for another advertising method.

3. Postcard marketing gives your best sales presentation to thousands of customers – If you have a custom printed postcard that has a beautiful image of your best product that one image can do more to sell your products and get people to your website than any other type of advertising and thousands of people are seeing it all at once. Seeing that photo or design can create a lot of interest in your website and your products.

4. Direct mail pieces are tangible and can be passed along – Word of mouth is the best kind of advertising and when you send customers a custom printed postcard with photos of your products and your website address they have a tangible item to hand their friends and family that will remind them what the website address is. One custom printed postcard can generate dozens of website hits just because it gets passed from one person to another.

5. Direct mail marketing is targeted advertising – Targeted advertising is always more effective than general advertising. When you use custom printed postcards and other direct mail marketing materials you can target your advertising to the kinds of people that would be interested in your products so that you are spending money effectively and reaching the right kinds of customers.